A transparent, step-by-step process from ad click to fulfillment.
No black box. Every step is documented, encrypted, and auditable — so you know exactly what you're paying for.
User clicks our ad
A homeowner searching for home improvement services (heat pumps, boilers, HVAC, solar, roofing) sees our ad and clicks through to a Brandum-owned, vertical-native website. Ads clearly indicate the service being offered and set realistic expectations.
Request submission & qualification
The user completes a request form on our website, providing details about their project, property, and contact information. We validate the submission for completeness, intent, and accuracy in real-time.
- Project type and requirements
- Property details (type, size, location)
- Contact information (name, email, phone)
- Preferred contact times
Secure lead transfer
We securely transfer the qualified lead to a contracted service provider in the user's area. The transfer happens through encrypted channels and includes all relevant project details.
- Validated customer information
- Detailed project requirements
- Qualification notes
- Timestamp and reference ID
Provider contact & fulfillment
The contracted provider contacts the customer directly to schedule a consultation, provide a quote, and fulfill the service. All product sales, installations, and customer service are handled by the provider.
- Direct customer communication
- Service quotation and scheduling
- Product sales and installation
- After-sales support
Encrypted by default, GDPR-conform end-to-end.
Secure transfer
All data transfers use encrypted channels. We never send unencrypted customer data via email or unsecured methods.
Limited retention
We retain lead data only as long as necessary for business operations and compliance. No indefinite storage.
No resale
Leads are transferred to contracted providers only. We never resell or share customer data with third parties.
What we don't do.
- We don't sell or install products — that's the provider's role
- We don't provide customer service post-handoff
- We don't resell leads to multiple parties
- We don't store payment information
Want a walkthrough tailored to your vertical?
We're happy to provide more details about how we work and what a partnership looks like for your business.
Get in touch