How It Works
A transparent, step-by-step process from ad click to service fulfillment
Step 1: User Clicks Our Ad
A homeowner searching for home improvement services (heat pumps, boilers, HVAC, etc.) sees our ad and clicks through to a Brandum-owned website. Our ads clearly indicate the service being offered and set appropriate expectations.
Step 2: Request Submission & Qualification
The user completes a request form on our website, providing details about their project, property, and contact information. We validate the submission for completeness and accuracy.
Data we collect:
- • Project type and requirements
- • Property details (type, size, location)
- • Contact information (name, email, phone)
- • Preferred contact times
Step 3: Secure Lead Transfer
We securely transfer the qualified lead to a contracted service provider in the user's area. The transfer happens through encrypted channels and includes all relevant project details.
Transfer includes:
- • Validated customer information
- • Detailed project requirements
- • Qualification notes
- • Timestamp and reference ID
Step 4: Provider Contact & Fulfillment
The contracted provider contacts the customer directly to schedule a consultation, provide a quote, and ultimately fulfill the service. All product sales, installations, and customer service are handled by the provider.
Provider responsibilities:
- • Direct customer communication
- • Service quotation and scheduling
- • Product sales and installation
- • After-sales support
Data Handling & Security
We take data privacy and security seriously
Secure Transfer
All data transfers use encrypted channels. We never send unencrypted customer data via email or unsecured methods.
Limited Retention
We retain lead data only as long as necessary for business operations and compliance. No indefinite storage.
No Resale
Leads are transferred to contracted providers only. We never resell or share customer data with third parties.
What We Don't Do
- • We don't sell or install products—that's the provider's role
- • We don't provide customer service post-handoff
- • We don't resell leads to multiple parties
- • We don't store payment information
